Segmenting your visitors based on their browsing behavior and tailoring your welcome popup to appeal to their interests is a great way to increase your conversion rates.
For interest-based segmentation, you can use the ads visitors are coming from or the product pages they’re browsing.
If someone clicked on an ad or landed on a page about weight loss, then you can safely assume that they’re interested in weight loss, and you can personalize your popup messaging based on this information.
This can help to increase your popup conversion rates by 30-50%.
Step 0: Background information
Let’s say you have an existing popup offering a generic 10% OFF. If you don’t have an existing campaign you want to personalize, below you can get a list of sign-up offers. Create your campaign and customize it as you wish.
At the same time, you are running different Facebook ads targeting different multiple visitor segments. Let’s assume there are three main segments with different value propositions:
- One for those who want to sleep better.
- One for those who want to lose weight.
- One for those who want to live healthier.
In this case, you can show personalized messages for these different audiences based on their interests. To demonstrate the tactic setup, we will go on with the 1st segment from now on.
Step 1: Create a new Personalized Experience
If you want to learn more about Personalized Experiences, click here.
Step 2: Create a personalized variant for the “better sleep” segment
Add a new variant to Experience B. Your original campaign is in Experience A.
Now personalize this new variant to one of above segments (in this example we’ll be working with the segment of visitors who want to sleep better).
Instead of using a generic 10% off on all products, offer the discount on only one product or one product category, this way you can make the offer more special.
Step 3: Target this new experience variant to this “better sleep” segment
Use the “Visited URL” rule. This will allow you to only show your campaign to visitors who are coming from a special ad.
Add a snippet of the URL (you will probably want to use the UTM campaign of your ad, eg. utm_campaign=beauty_sleep) where only those visitors land who have come through that specific ad.
Step 4: Activate your campaign
This is how your campaign will look if the visitor has come through a beauty sleep product promotion ad.