Use mystery bags to nudge visitors toward conversion

It’s not enough to just drive traffic—you need to engage and convert visitors. Traditional popups don’t always cut it. Instead, let visitors choose their reward for engaging with your site.

Why does it work?

1. Curiosity: People enjoy surprises, and letting them pick a “present” keeps them engaged and curious about what they will receive.
2. Instant gratification: Offering visitors a reward right away, like a discount or special deal, makes them feel satisfied and more likely to complete the action.
3. Control: Allowing users to choose their reward makes them feel involved and builds trust, which increases the chances of conversion.
4. Fear of missing out (FOMO): The mystery of the reward creates excitement, encouraging visitors to engage with the popup so they don’t miss out on a good offer.

This way, you can grab attention, keep users interested, and create a positive shopping experience. The result? Increased engagement, higher conversion rates, and more revenue.

Step 1: Choose a campaign

Choose either template below and fine-tune it to your style.

Step 2: Setup your gamification

Add how many presents you would like to give away and setup your coupons.

Add all of the “gifts” that your visitors will be able to win, add a weighting factor and the relevant coupon codes to them. Learn more about setting up the Pick a Present campaign here.

Step 3: Target and launch your campaign

Display your campaign to New Visitors only.

Step 4: Make sure your subscribers are synced into your email/SMS automation tool

Follow the integration wizard at the end of the campaign setup process to integrate the campaign with your email/SMS automation tool.

Step 5: Activate your campaign