Do you have an email signup form with a low conversion rate? The problem might be with your offer.
Try A/B testing different offers in order to understand which ones perform best. You could test multiple discount types, like 10% off, $10 off, free shipping, a BOGO discount, and a mystery discount, just to mention a few examples.
And this can be easily done using OptiMonk’s Variant A/B testing feature.
See how Sassy Scents A/B tested signup offers for higher revenue
Sassy Scents ran an A/B test using the Smart Discount Popup to compare 10% vs. 15% signup offers. The results were impressive: the 10% discount converted 29.02% of visitors, while the 15% discount led to more total sales with a 21.55% conversion rate.
Step 1: Create a sign-up form with your first offer
If you don’t have an existing campaign you want to test against another, below you can get a list of sign-up templates and create a new one. Fine-tune it to your style.
Step 2: Create a new variant and change your offer
Duplicate the existing variant and rename it.
Change the value proposition in your new variant.
Step 3: Activate your campaign
To learn which offer works better, you will need to activate your campaign (make sure you activate all your variants, as well) to start your A/B test.
Step 4: Analyze the results of your A/B test
Look closely which variant performs better. You can toggle on the “Keep only the winner variant running” option, so as soon as our system has enough data to decide which variant is the winner, it deactivates the other, non-winning one.
