When to use it?

Many visitors leave a store too soon simply because they don’t immediately find what they’re looking for. Even if you have product recommendations at the bottom of the page, not everyone scrolls down to see them.

The Similar Product Recommender solves this by proactively suggesting relevant products in a sticky bar—keeping recommendations visible. It gently nudges shoppers toward items they might like, helping them stay engaged and encouraging additional purchases.

How it works:

  • Keeps shoppers from leaving too soon – If visitors don’t immediately find what they need, relevant suggestions help guide them before they click away.
  • Proactive recommendations in the right place — Instead of waiting for shoppers to scroll, the sticky bar ensures they always see personalized product suggestions—and unlike overlay popups, they remain visible throughout the buyer's journey.
  • Encourages discovery and increases conversions — Gently nudging shoppers toward complementary or trending products makes decision-making easier and drives more sales.

This simple, effective approach boosts average order value, increases time spent on-site, and enhances the shopping experience—keeping visitors engaged and helping you drive more revenue. 🚀

How to set it up?

Step 1: Create a new campaign

Scroll down and choose a template.

Step 2: Choose products

If you have a Shopify store, you can simply choose to display the most popular products of your whole store, or a given category with our dynamic product recommendations.

If you want to display the bar on your main page, choose the “Most popular products of the whole store” option.

If you want to show a bar on your category pages, you have two options. You can display the most popular product from a given category. In this case, you choose the category, and OptiMonk will suggest its top products based on your website's browsing history.

Alternatively, you can display the most popular products from each category directly on your category or product pages. With this approach, OptiMonk will use your site's browsing history to recommend the top-performing products within the category the visitor is currently viewing.

If you don’t have a Shopify store, you will need to manually add the details of the most popular products that you would like to see on your campaign.

Step 3: Target your product page visitors

Step 4: Activate your campaign

Pick a template and launch your first
Similar Product Recommender campaign in 2 minutes

Want us to set this
up for you?

Register a new OptiMonk account today and get your first campaign professionally set up by our team of conversion specialists.
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